Building a site that helps developers help developers.
The Opportunity
With offices based on both coasts, ProdPerfect provides the first end-to-end software solution that uses automation and live user behavior data to test and troubleshoot code. ProdPerfect’s mission is to prevent burnout in software and web developers by proactively streamlining the QA process. The company approached us with a need for a comprehensive brand identity and website that would highlight their unique value in the software market. The brand expression also included other collateral such as PowerPoint templates, tradeshow banners, Marketo templates, and print collateral. After meeting with the ProdPerfect team, we were inspired by their passion to work alongside customers to streamline the development process.
Our Approach
We presented a variety of visual directions grounded in the idea that ProdPerfect is a heroic savior for developers. Ultimately, the company chose our metaphoric theme of space exploration that presents ProdPerfect as mission control. The logo is a nod to discovery and finding the root of development issues. To highlight ProdPerfect’s authenticity, we curated images of real-world developers which gives the brand a personal feel. With refined imagery, strong contrast and clear calls to action, the website is a dynamic representation of ProdPerfect as a customer-oriented enterprise. The subtle use of mission-control-themed vector graphics carries through to print collateral and creates a seamless experience that encompasses a customer’s interaction with the brand.
Result
With our help, ProdPerfect’s team now has a website and brand that supports their mission, unites them, and underscores their values as a company. We created a flexible website for them that is easy for their team and site visitors to use, and will grow with them along their journey. With a new suite of strategic assets, ProdPerfect is poised to further enhance their leadership in the market. Our refined collateral templates will look fresh for years to come, while the comprehensive style guide provides a quick reference for ProdPerfect’s marketing team to maintain consistent brand standards. ProdPerfect is equipped to blast ahead of its competition with hero-like capabilities and outside-the-box thinking.
“We are absolutely thrilled with the brand and site redesign that Delin Design did for us. They truly listened to understand our objectives and creative vision, and they produced something better than we could have ever imagined.”
Image Library: Developers
Image Library: Mission Control
“Delin Design was flexible and adaptive to our changing needs, and simply a joy to work with. We felt like they were as passionate about the project as we were. They stayed on schedule and on budget every step of the way. I will continue to work with Delin in the future, and they have my highest recommendation.”
