Keeping the many needs of MSP within arm's reach
Syncro is an integrated platform designed to help businesses run a profitable MSP. Their integrated software allows PSA, RMM & remote access to features that are built to work together in one tool. This streamlined software allows for flexible, open, and dedicated support for MSP. The company approached Receptor needing a refined corporate identity that reimagines its iconic octopus mark, as well as a clean and modern new corporate brand and website.
Developing a brand that sticks with target markets
Receptor embraced the significance of the existing octopus logomark and produced a number of refined examples that capitalized on the offerings of the software. The final logo signifies the flexibility and extensibility of the platform by incorporating an infinity symbol into the tentacles of the octopus. The corporate brand further emphasizes this connection through an oceanic-inspired color palette, curvilinear wave shapes, and the use of circles throughout the brand to represent bubbles and the suckers of an octopus.
Syncro’s new brand provides its audiences with an approachable and unique identity that signifies its understanding of the needs of managed service providers. It speaks to the many ways its software can meaningfully integrate into the day-to-day needs of MSP, providing needed relief and excellent support. Their new custom WordPress website allows for consistency and flexibility as the company continues to grow and make waves with their customers.