Brand Identity

Starburst Data, a company that leverages the open-source platform Presto to analyze data across an entire organization, was in need of a brand refresh to give the company better visibility in the market. The company was in need of a revitalized logo design, branded print and digital business collateral, t-shirt designs, and a new website that better showcases their unique method of utilizing Presto. With our help, Starburst sought to develop a brand that would embody their many expansive offerings and showcase the true power of open-source Presto.

Understanding the breadth of database services that Starburst can search with Presto led to a brand direction that shows truly unlimited potential. With Presto, a developer has the ability to query anything across any platform. The refined logo demonstrates the multitude of options available through each ray, while showing the ability to access information in different environments by splitting the logo colors into two planes. By utilizing the logo’s ray shapes in brand imagery, we are able to demonstrate the depth of a query and the positive effect it has on users and businesses alike. The website’s minimalist design presents information in a concise, easy-to-read manner for developers, while also bolstering the brand imagery to open up potential marketing and sales opportunities.

Starburst Data now has a brand in which they can feel as confident as they do their ability to enable limitless querying for businesses. By showing how their offerings provide the opportunity to break boundaries that would otherwise compromise workflow efficiency, the revitalized brand speaks not only to C-level individuals but also to developers who leverage the technology. Through their new package of branded collateral and a comprehensive site that effectively portrays their brand’s value, Starburst Data can now definitively say they are “The Presto Experts” without hesitation.