To reach goals for the fiscal year, start early with an inspired sales staff
SevOne is an enterprise networking infrastructure company focused on scalable B2B solutions. They needed a variety of collateral for their internal sales kickoff—an internal professional development event held annually for the company’s sales team. The event theme centered on Formula 1 racing as a metaphor for sales. SevOne requested a logo, a Powerpoint presentation, and printed signage for the event.
We created imagery that communicated SevOne’s speed and agility in a competitive market, and the energy and motivation necessary for the sales staff to succeed in the coming year. Our goal was to create compelling imagery that fit within the constraints of both the event theme and SevOne’s established brand, while using motion to suggest strength and forward movement.
The event was a resounding success, and in the weeks since, SevOne has already broadened its reach in the global market, making an impact at industry events and conferences worldwide. As a result of the information presented in the Kickoff banners and Powerpoint presentation, the sales team is primed to move the company forward to efficiently achieve its goals.
Consistency is key to creating successful, cohesive event imagery
Keeping attendees’ concerns in mind is critical to creating an effective event theme