Accomplishing the ultimate mission: sophisticated brand evolution through marketing intelligence.
Kaminario is an innovative leader in composable storage services and has earned top marks in Gartner for their technology’s performance and capabilities. To better position themselves in a crowded storage space, they have needed a number of creative campaigns over the years to bolster their image and generate interest in the company’s offerings. These campaigns have extended from digital marketing to print and tradeshow pieces requiring eye-catching creative and cohesive design systems. Most recently, Kaminario attended VMWorld 2019. We worked with them on a marketing strategy and “secret agent” theme for the event with accompanying booth graphics.
Upon learning of the requirements of each project, our team assembles a number of options that capitalize on different aspects of what Kaminario is looking to express. These options explore a variety of approaches such as the use of photography vs. illustration; messaging and voice; and humor vs. a more serious tone. After identifying our targeted themes, we express them through a variety of mediums such as digital advertisements, landing pages and exhibit graphics to showcase the work in the proper context. This process enables Kaminario to narrow down how each campaign can be represented and helps guide them to the solution that is right for them.
Kaminario has utilized our creative services to properly promote themselves in all applicable mediums. Working with our diverse team has enabled Kaminario to make the most of each customer interaction with its brand, as well as to leverage the capabilities of HubSpot marketing automation tools. Thanks to Delin Design’s creative services, Kaminario has had the right material to make a statement and assert its presence as a leader in the digital storage field. Their VMWorld 2019 assets position them as the company to solve impossible data storage problems.
“Needless to say, we were very excited to be given the opportunity to create a Silicon Valley themed ad campaign. Paying homage to all of the memorable moments and characters from the show made for some great creative.”