In 2020, St. Patrick’s Day on 3/17 happened to closely coincide with Friday the 13th. We created a folded paper fortune teller centered on superstitious symbols of good and bad luck. The fortune teller features illustrations—all of which were done in-house—paired with traditional Celtic patterns, colors and typography. In addition to a social media campaign to spread the word, one lucky recipient on our mailing list received a special version of the fortune teller notifying them that they won a $250 gift card.
