On Valentine’s Day everyone is hoping for a little bit of luck to land the person of their dreams. Chocolates and cards are a means to show one’s affection in the hopes that a gesture can open the door for a closer relationship. We sent out this direct mail piece with the same intentions to connect with our clients for future engagement. Housed in a customized Chinese take-out box with an Asian-inspired design theme, we were able to create a fun and unexpected presentation vehicle for our gift. The box contained a set of chocolate fortune cookies with customized messages that reflect the services for which our clients rely on us to meet their business aspirations. Some found themselves truly lucky, as random winners received a special cookie letting them know that they had won a gift card. No matter how recipients spent their Valentine’s Day, this promotion left each lucky person on cloud nine.
