Putting education, innovation, and leadership on full display
Mount Auburn Hospital approached Receptor with an important initiative to develop a wall installation celebrating the individuals that power the hospital and its mission. The large wall space in the Jeanette G. Clough Center for Administration and Leadership was in need of a robust treatment that would catch people’s eyes as they approached the wall from either side of this high-traffic portion of the hospital.
Developing a must-see experience
Receptor produced a number of creative concepts focused on demonstrating the leadership and compassion of the hospital staff in their mission to provide exceptional patient care. Concepts ranged from bright and vibrant photo collages, a built-in video wall, and a lenticular billboard-style wall. Ultimately, the later option was chosen for its ability to show a multitude of photos and messages that represented the care that the hospital staff puts into its patient relationships. It also encouraged viewers to interact with the wall from multiple viewpoints to learn more about the hospital staff’s contributions. The finished product accomplished the client’s desire to produce a high-quality piece that epitomized the legacy of the hospital staff as a “can’t miss” experience.